Hi there!
Ever wondered how some of the biggest brands break through? Quite simply, smart strategy.
Whether you’re a fortune 500 company or a startup getting going, the right strategic foundation is the key to delivering game-changing results. With 18+ years of brand leadership experience, I balance data, analysis and logic with creativity, emotion and intuition to help your business get noticed and grow.
“Cat is a seasoned expert who maintains a curiosity toward fresh thinking. She’s a weapon.”
Let’s get down to business
How I create impact
Brand and marketing are two different concepts that rely heavily on each other. Understanding those differences and creating effective strategies that interlink the two are critical to building a successful and impactful business. Think of it like this: your brand is a promise you need to keep and your marketing is the ways in which you keep it.
As a consultant, I act as an extension of your team. I can build impactful brand strategies, help communicate your story, or provide supplemental support for key marketing projects - all with the goal of taking your business to the next level.
BRAND STRATEGY
Create impact in the market with a brand that resonates with your audience and stands out from your competition.
EMPLOYER BRAND
Attract and retain the best candidates with an authentic and differentiated positioning and message.
BRAND STORYTELLING
Hit your business growth goals with a strategic approach to content and advertising.
MARKETING strategy
Identify and achieve your marketing priorities with a thoughtful approach that blends strategy and execution.
The work
A few highlights
brand STORY VIDEO
brand refresh
BRAND REPOSITIONING
EMPLOYER VALUE PROPOSITION
DIGITAL PRODUCT LAUNCH
Creating memorable brands and insight-driven strategies.
