Areas of expertise

As a seasoned brand leader, I’ll dive in quickly—assessing what needs to be done and how to make it happen. We’ll be in regular communication and collaborate closely to get the results you need.

BRAND STRATEGY

Your brand defines who you are—your purpose, promise and personality. It’s the expression of what makes you unique in the market and to your customers.

I can help with:

• Brand architecture

• Audience profiling and personas

• Competitor and industry analysis

• Brand positioning and messaging

• Visual identity and guidelines

• Website development

EMPLOYER BRAND

A clearly defined and differentiated employer brand is critical in influencing how employees and prospects perceive you as a place to work.

I can help with:

• Candidate profiling and personas

• Competitor and industry analysis

• Employer value proposition and messaging

• Company values and culture

• Go-to-market strategies

BRAND STORYTELLING

Support conversion goals with awareness content that taps into the human and emotional connection your company has with its customers.

I can help with:

• Content strategy and calendar

• Brand story video and multi-channel content

• Advertising and campaign management

MARKETING STRATEGY

With the ability to drive strategy as well as execute, I can step in and lead projects or teams when you don’t have the talent in place to do it in-house.

Some examples include:

• Annual go-to-market planning & channel strategies

• Product or program launch

• Customer journey mapping

• Sales enablement

• Customer surprise and delight programs