Super
EMPLOYER Brand STRATEGY
Super is one of the fastest-growing startups in North America with products that span Fintech and e-commerce. In 2021, the job market was one the most competitive it’s ever been, and following a company rebrand, Super needed a partner to develop a compelling employer brand strategy that would help attract and retain the best talent.
A phase of extensive discovery and research led to the creation of a differentiated employer brand positioning, with messaging that forms the basis of internal and external communications. Refined values, a new culture statement and a framework with which to package benefits and perks ensure their People and Marketing teams can execute the work and track its success.
