You Invest
Digital Product Launch
You Invest was launched to attract new, digitally savvy customers to Chase and help grow investing relationships.
The product launch needed to feel unexpected for a large financial institution, with a disruptive message and identity. The new design system positioned Chase as a cutting-edge leader in financial technology and digital investing.
A surround-sound integrated marketing strategy included web development, online advertising, email, search, video, out-of-home and branch collateral. All served to efficiently grow the business, building brand awareness and consideration.
