Billycart
BRAND POSITIONING & CUSTOMER PROFILING
After successfully launching a recurring payment solution for small businesses in Australia, the Billycart team was ready for their next stage of growth - expansion into the US.
Research was at the core of this project. As a consultant for Left at First, I focused on identifying product-market fit, understanding their customers through in-depth qual and quant research, building audience personas to inform future marketing and establishing a differentiated brand positioning that informed the development of messaging.
