Kari Gran
Brand REFRESH
For 10 years, Kari Gran has been thriving in the world of clean skincare, but today’s competition is fierce. The ask was to better define their target audience, establish a more compelling positioning, and refresh their visual identity.
As a consultant for Left at First, we worked together to align on a more mature target audience, defining their persona and honing in on the Kari Gran brand personality. The creation of new messaging framework rallied the company around an impactful purpose. A less is more approach to their visual identity keeps them looking fresh and relevant to their target demographic.
