Chase Wealth Management
AWARD-WINNING, HIGH-IMPACT ADVERTISING
This was the very first multi-channel advertising campaign for the Chase Wealth Management business. First, it was important to dive deep into the consumer mindset to understand who they are and what they’d react to: this target is already on top of their finances and has a desire to continuously improve. To them, progress means confidence. With optimism, an element of surprise, and an emotional connection filled with swagger and fun, the awards came rolling in.
The campaign led in consumer engagement and recall metrics against competitors, brand health attributes strengthened among all customers, especially the target audience, and incremental investment balances and advisor interactions grew year over year.
